Eagles Flightpath To Success — Building Your Marketing Plan
Join us for week 6 of our special Flightpath To Success series, where we'll all be going through The Eagles Flightpath To Success together.
In this session, we focused on developing Partners, Supporters, Mentors, Audience, Customers, and Fans, using the 6 Ps of marketing:
1. Who Are Your Customers (PEOPLE)
Finding Your Audience
2. What Do Your Customers Want/Need (PURPOSE)
3. How Does Your Product or Service Uniquely Meet Your Ideal Customer’s Needs (POSITIONING)
4. Creating Your Offer (PRICING)
5. How Can You Find and Reach Your Audience (PLACE)
6. How Can You Serve Your Customers and Build a Relationship With Them (PROMOTION/PRACTICE)